OUR HAWAI'I SHOWCASEAloha UH West Oʻahu students,
This is Chloe Nakagawa, of the Business Administration: Hospitality and Tourism Program. I am reaching out to you with an exciting opportunity to connect with a group of diverse individuals who yearn to express their love and appreciation for Hawaiʻi through creative media. UH West Oʻahu will be hosting a mini media showcase, titled “Our Hawaiʻi”, on Tuesday, April 26, 2022 from 12:00 PM to 1:00 PM. We are looking for students to participate in this exciting event. Participants will be required to create a 55-60 second video which demonstrates what Hawaiʻi means to you. In return, the top twenty participants will be rewarded with a $30 gift card. Prizes will also be rewarded to winning videos. Link to example: https://www.tiktok.com/@worldtraveladventurers/video/7053122791750634799?_r=1&_t=8R95u5cHdWM&social_sharing=v1 We strongly encourage captions, as a way to assist the creator in telling their stories! |
What should your video be about?
Keywords to keep in mind while creating this Hawaiʻi-themed video include: authenticity and sense of place. Additionally, this video should perpetuate at least 1 of the 4 pillars in Hawaiʻi Tourism Authority’s Strategic Vision 2020-2025 (listed below).
Under the goal for each Pillar, this plan establishes several objectives and specific milestones or measures for tracking success. The Pillars are intended to support an integrated destination management system, with four overall Key Performance Indicators (KPIs), representing the most important ways HTA will be accountable to our stakeholders:
Please send your video (via attachment) to [email protected] or through the available sign-up form below by April 18, 2022. If you are interested in participating or have questions, please reach out to Chloe at [email protected].
We encourage everyone to express their creativity! Since participation is limited to UHWO students only (all majors welcome), there is a high chance of winning a prize!
Keywords to keep in mind while creating this Hawaiʻi-themed video include: authenticity and sense of place. Additionally, this video should perpetuate at least 1 of the 4 pillars in Hawaiʻi Tourism Authority’s Strategic Vision 2020-2025 (listed below).
- NATURAL RESOURCES Respect for Our Natural & Cultural Resources: Dedicate resources to programs that enhance and support Hawai‘i’s natural resources and cultural sites to improve the quality of life for all of Hawai‘i’s residents and to enhance the visitor experience.
- HAWAIIAN CULTURE Support Native Hawaiian Culture & Community: Ho‘oulu (grow) the uniqueness and integrity of the Native Hawaiian culture and community through genuine experiences for both visitors and residents.
- COMMUNITY Ensure Tourism & Communities Enrich Each Other: Work to make sure residents and local communities benefit from tourism by supporting programs valued by the community and aligned with the destination’s brand and image; informing both residents and visitors of these programs and events; strengthening relations between residents and visitors; and forming partnerships to build a resilient tourism workforce and community.
- BRAND MARKETING Strengthen Tourism’s Contributions: Take the lead in protecting and enhancing Hawai‘i’s globally competitive brand in a way that is coordinated, authentic, and market-appropriate; is focused on Hawai‘i’s unique cultures, diverse communities, and natural environment; and supports Hawai‘i’s economy.
Under the goal for each Pillar, this plan establishes several objectives and specific milestones or measures for tracking success. The Pillars are intended to support an integrated destination management system, with four overall Key Performance Indicators (KPIs), representing the most important ways HTA will be accountable to our stakeholders:
- Resident Satisfaction
- Visitor Satisfaction
- Average Daily Visitor Spending
- Total Visitor Spending
Please send your video (via attachment) to [email protected] or through the available sign-up form below by April 18, 2022. If you are interested in participating or have questions, please reach out to Chloe at [email protected].
We encourage everyone to express their creativity! Since participation is limited to UHWO students only (all majors welcome), there is a high chance of winning a prize!